Register

Join the marketing executives, CMOs and marketing thought leaders to learn the best practices and strategies that will propel the industry forward in this time of transformative change.

 

This event is for healthcare marketers seeking solutions for their most pressing marketing challenges and will learn from those who have proven track records of marketing achievements.

NOVEMBER 11

COMPLIMENTARY

Agenda

All times are listed in CST | Agenda subject to change

9:00 AM - 9:05 AM

Opening Comments from the Publisher      

Fawn Lopez, Publisher, Modern Healthcare and Vice President, Crain Communications

           

9:05 AM - 10:00 AM

Opening Keynote: How Walgreens is Flexing its Digital Muscle for Broader Convenience

Patrick McLean, Senior Vice President and Chief Marketing Officer, Walgreens

The pandemic forced Walgreens to rethink its e-commerce and marketing strategy. Covid-19 has been a “wake-up” call as the brand quickly moved to mobilize its social media and digital teams to inform and educate consumers.This session will focus on how Walgreen’s retail network is adapting to new consumer expectations by investing in omni-channel and digital solutions to realize their mission of broader convenience.

10:00 AM - 11:00 AM

Rebrand, Redesign and Reimagine Your Hospital’s Digital Experience

Moderator: Andrea Joyner, Director of Product Strategy, Geonetric

Panelists:

Mary Barker, Chief Communication Officer, Montage Health

Montage Health is dedicated to keeping the community of Monterey County, Calif., healthy. Although the organization changed its name in 2016 to represent its “montage” of services, it has been serving the community for nine decades. The organization’s flagship hospital, Community Hospital, became synonymous with the entire system, even as it grew. Learn how Montage Health re-affirmed its presence in the community after its name change and reimagined its digital presence by consolidating multiple websites, putting users first, and bringing the new brand to life on the web.

 

Join this session to learn how to:

  • Assess gaps in user experiences on your website to identify opportunities to improve

  • Apply user behavior data to chart a course for a redesign, especially for organizations that have grown through acquisition or undergone a rebrand

  • Use proven tactics for pitching ideas to internal stakeholders and securing buy-in for changing the digital experience

  • Take user research and use it to create system-focused information architecture, robust location strategy, as well as user-focused design and content

11:00 AM - 12:00 PM

Session details to come

12:00 PM - 1:00 PM

Session details to come

1:00 PM - 2:00 PM

Closing Keynote: How COVID-19 Changed Zoom

Heidi West, Head of Healthcare, Zoom

For Zoom, 2020 was a year of awareness, growth and change - including in the healthcare space. It was a year of validation for the then nine-year-old tech company, and a year of adapting to the constantly changing requirements across the globe. This presentation will take a quick look back at 2020, what lessons were learned and what to expect in the future.

 

Key takeaways include:

  • Zoom’s pre-pandemic healthcare business and how it changed

  • Factors that helped Zoom in healthcare thrive during the pandemic

  • Dealing with a huge uptake in customer and end user volume

  • Patient engagement with telehealth and collaboration across the healthcare ecosystem

  • Focusing on convenience and flexibility, with or without reimbursement

  • Zoom’s mission to “deliver happiness” with a true unified communications strategy

  • Looking ahead to the future at Zoom

2:00 PM - 2:05 AM

Closing Comments from the Publisher      

Fawn Lopez, Publisher, Modern Healthcare and Vice President, Crain Communications

Sponsors

Become a Sponsor

From sitting on a panel to session sponsorship, we have a package that is right for your organization.

 

As a sponsor, you receive exposure in all marketing and promotions and have the opportunity to exhibit thought leadership to an engaged audience of healthcare leaders.